Novara


Product Launch:



"Design brings stories to life. And when we invent, we're writing the next chapter." - Yves Behar



Product launches aren't just about introducing what's new. They're about challenging what's been accepted. Behind every idea lies a journey, the hesitations, the pivots, the visions that defied convention and refused to disappear into the background.

This event puts your product design, branding, and presentation skills to the test. Teams conceptualize, develop, and pitch a unique product, competing not just on creativity, but on strategy, feasibility, and market appeal.

Novara isn't just a stage, it's a spotlight on rebellion. A celebration of creators who dared to question monopolies of thought, who disrupted the illusion of certainty, and who carved out something original in a space ruled by repetition.

In a world where power often hides behind polished dominance, Novara exposes the mirage and presents what's real. Here, innovation doesn't echo trends, it redefines the landscape.

Welcome to Novara: Where the illusion breaks, and the new era begins.


Requirements:

- Each team must consist of 2 participants.
- Laptop and Phones are mandatory.
- A working internet/data connection is mandatory throughout the event.
- AI tools of any kind are strictly prohibited.