Perseus


Marketing



"Facts tell. Stories sell." - Bryan Eisenberg



In the theatre of marketing, reality is carefully staged. Brands are built on stories, shaped by illusion, and sold through belief. The product is no longer what you make, it is what survives in the mind. But how long can perception sustain what substance cannot?

In Perseus, you put your branding brilliance, consumer insight, and strategic thinking to the test. From crafting disruptive campaigns to pitching bold ideas, step into the boardroom where trends are made and markets are moved.

This is where you sell without selling, speak without speaking, convince without proof. Instinct cuts through noise, silence becomes strategy, and doubt is outpaced by design. Here, truth bends, pressure reveals, and meaning is made to perform. When attention narrows and every word is a risk, will your narrative hold? Or will the illusion collapse under its own design?

Perseus did not confront the danger head-on, he turned its gaze against itself.
But will you master the mirror?
Or will you turn to stone?


Requirements:

- This is a duo event (2 members per team).
- Participants are required to carry an electronic device (laptops, phones, etc.) with adequate data connection and chargers.
- AI usage is strictly prohibited.